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The free series teaches. This is where you decide. My six-part blog series "Your first business website" is free at empeeryal.com and covers everything: what a site really costs, choosing a domain, builder vs. WordPress vs. custom, hosting, SEO basics, and a contact page that gets inquiries. You don't need to buy anything to learn the material — go read it. This workbook is the hands-on companion for actually making the decisions. One chapter per series part, each with a short refresher and a worksheet you fill in for your own business: A Project Snapshot page that pins down the one thing your site must do A Budget Worksheet with the recurring true-cost table nobody shows you up front (blank fields with check-the-current-price prompts — no numbers that go stale) A Domain Scorecard: the say-it/spell-it/remember-it grid for up to 5 candidates, plus trademark and handle checks A Platform Decision Worksheet with the honest decision tree and a "what would make me outgrow this" commit box A Hosting Checklist separating real needs from upsells, with a blank comparison grid An SEO Launch Checklist including a titles/descriptions worksheet, Google Business Profile steps, and the ignore-list of things not to pay for A Contact Page Audit with a field-by-field cut list A Launch-Day Master Checklist and a 30-day post-launch plan What you don't get: no video course, no design templates, no consulting time, and no repeat of the free posts. It's a workbook — its value is your answers in it. Delivered as a PDF you can print or type into with any PDF app that lets you add text.

The basic Deal-Stacking Playbook is free — join the newsletter at empeeryal.com and it's yours: the six-layer stack, the right order, the 60-second routine. If that's all you want, please just take it. PRO is the full system — everything that wouldn't fit in seven pages: The one-time setup — the shopping email, how to pick one or two cashback portals (not five), card-app offer hygiene, price trackers, and the browser-profile discipline that stops extensions from eating your cashback. Seven per-category playbooks — electronics & tech, travel, groceries & everyday, software & subscriptions, clothing, home & furniture, and gift cards themselves. For each: where the real discounts live, the category-specific gotchas, and how the stack order shifts. The sale calendar — the year's real discount cycles, month by month, plus the three rules (holiday-weekend, new-model, end-of-season) that aren't tied to a month. The scripts — a polite price-adjustment request and a support-chat ask, word for word, with notes on why each line is there. The tracker — a spreadsheet (CSV, opens anywhere) with a 30-second post-checkout habit and what to look for after a few months. What you won't find: made-up savings percentages, coupon lists that go stale in a week, or promised outcomes. Same rule as everything at EMPEERYAL — no invented numbers, ever. How much you save depends on the store, the season, and the purchase. This is a process, not a guarantee. You get: the PRO playbook (PDF) + the tracker (CSV), in one zip. Yours forever.

The exact QUESTIONNAIRE → TEMPLATE → PROMPT system I use to build small-business client websites with an AI coding agent — packaged for freelancers and builders who sell client sites. What's inside: The client questionnaire — a 2-minute project intake for before you quote, plus the post-quote design & build brief. Every placeholder in the master prompt names the question that feeds it. The website blueprint (TEMPLATE.md) — 890 lines: architecture, a design-system recipe, on/off feature modules per client, and the security / correctness / performance / accessibility / testing bar every build must clear — ending in a Definition of done checklist and a go-live runbook pattern. The master build prompt — fill its placeholders from the questionnaire answers, paste it into your agent. A worked example — a fictional bakery, from intake through the brief to the filled prompt, judgment calls included. A buyer's guide and a plain-words license. What it is not: you don't get my website's source code, my admin panel, or repo access. File paths in the template describe the shape of the site your agent should build — not files in this download. And it's not one-paste-one-site: a real build is a supervised, multi-session job with you reviewing at checkpoints. That's what makes the result worth client money. You'll need: comfort driving a capable AI coding agent (Claude Code or similar) and enough judgment to review what it produces. Agent usage costs are yours — check current pricing for your tool. License: unlimited client projects of your own; the documents themselves can't be resold or redistributed. Everything you build with them belongs to you and your clients.