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The free series teaches. This is where you decide. My six-part blog series "Your first business website" is free at empeeryal.com and covers everything: what a site really costs, choosing a domain, builder vs. WordPress vs. custom, hosting, SEO basics, and a contact page that gets inquiries. You don't need to buy anything to learn the material—go read it. This workbook is the hands-on companion for actually making the decisions. One chapter per series part, each with a short refresher and a worksheet you fill in for your own business: A Project Snapshot page that pins down the one thing your site must do A Budget Worksheet with the recurring true-cost table nobody shows you up front (blank fields with check-the-current-price prompts—no numbers that go stale) A Domain Scorecard: the say-it/spell-it/remember-it grid for up to 5 candidates, plus trademark and handle checks A Platform Decision Worksheet with the honest decision tree and a "what would make me outgrow this" commit box A Hosting Checklist separating real needs from upsells, with a blank comparison grid An SEO Launch Checklist including a titles/descriptions worksheet, Google Business Profile steps, and the ignore-list of things not to pay for A Contact Page Audit with a field-by-field cut list A Launch-Day Master Checklist and a 30-day post-launch plan What you don't get: no video course, no design templates, no consulting time, and no repeat of the free posts. It's a workbook—its value is your answers in it. Delivered as a PDF you can print or type into with any PDF app that lets you add text.

The basic Deal-Stacking Playbook is free—join the newsletter at empeeryal.com and it's yours: the six-layer stack, the right order, the 60-second routine. If that's all you want, please just take it. PRO is the full system—everything that wouldn't fit in seven pages: The one-time setup: the shopping email, how to pick one or two cashback portals (not five), card-app offer hygiene, price trackers, and the browser-profile discipline that stops extensions from eating your cashback. Seven per-category playbooks: electronics and tech, travel, groceries and everyday, software and subscriptions, clothing, home and furniture, and gift cards themselves. For each: where the real discounts live, the category-specific gotchas, and how the stack order shifts. The sale calendar: the year's real discount cycles, month by month, plus the three rules (holiday-weekend, new-model, end-of-season) that aren't tied to a month. The scripts: a polite price-adjustment request and a support-chat ask, word for word, with notes on why each line is there. The tracker: a spreadsheet (CSV, opens anywhere) with a 30-second post-checkout habit and what to look for after a few months. What you won't find: made-up savings percentages, coupon lists that go stale in a week, or promised outcomes. Same rule as everything at EMPEERYAL—no invented numbers, ever. How much you save depends on the store, the season, and the purchase. This is a process, not a guarantee. You get: the PRO playbook (PDF) + the tracker (CSV), in one zip. Yours forever.

The exact QUESTIONNAIRE → TEMPLATE → PROMPT system I use to build small-business client websites with an AI coding agent—packaged for freelancers and builders who sell client sites. What's inside: The client questionnaire: a 2-minute project intake for before you quote, plus the post-quote design and build brief. Every placeholder in the master prompt names the question that feeds it. The website blueprint (TEMPLATE.md): 890 lines: architecture, a design-system recipe, on/off feature modules per client, and the security / correctness / performance / accessibility / testing bar every build must clear—ending in a Definition of done checklist and a go-live runbook pattern. The master build prompt: fill its placeholders from the questionnaire answers, paste it into your agent. A worked example: a fictional bakery, from intake through the brief to the filled prompt, judgment calls included. A buyer's guide and a plain-words license. What it is not: you don't get my website's source code, my admin panel, or repo access. File paths in the template describe the shape of the site your agent should build—not files in this download. And it's not one-paste-one-site: a real build is a supervised, multi-session job with you reviewing at checkpoints. That's what makes the result worth client money. You'll need: comfort driving a capable AI coding agent (Claude Code or similar) and enough judgment to review what it produces. Agent usage costs are yours—check current pricing for your tool. License: unlimited client projects of your own; the documents themselves can't be resold or redistributed. Everything you build with them belongs to you and your clients.