The First Business Website Workbook

The free series teaches. This is where you decide.

My six-part blog series "Your first business website" is free at empeeryal.com and covers everything: what a site really costs, choosing a domain, builder vs. WordPress vs. custom, hosting, SEO basics, and a contact page that gets inquiries. You don't need to buy anything to learn the material — go read it.

This workbook is the hands-on companion for actually making the decisions. One chapter per series part, each with a short refresher and a worksheet you fill in for your own business:

• A Project Snapshot page that pins down the one thing your site must do
• A Budget Worksheet with the recurring true-cost table nobody shows you up front (blank fields with check-the-current-price prompts — no numbers that go stale)
• A Domain Scorecard: the say-it/spell-it/remember-it grid for up to 5 candidates, plus trademark and handle checks
• A Platform Decision Worksheet with the honest decision tree and a "what would make me outgrow this" commit box
• A Hosting Checklist separating real needs from upsells, with a blank comparison grid
• An SEO Launch Checklist including a titles/descriptions worksheet, Google Business Profile steps, and the ignore-list of things not to pay for
• A Contact Page Audit with a field-by-field cut list
• A Launch-Day Master Checklist and a 30-day post-launch plan

What you don't get: no video course, no design templates, no consulting time, and no repeat of the free posts. It's a workbook — its value is your answers in it. Delivered as a PDF you can print or type into with any PDF app that lets you add text.