Welcome to EMPEERYAL — Here's What This Is

Hey — I'm Paul. 👋

If you found your way here, welcome. This is EMPEERYAL, my corner of the internet. Consider this the "start here": what the site is, what you'll find, and what I promise you as a reader.

Where the name comes from

EMPEERYAL is three things stitched together:

• Imperial — aiming high in everything I build.
• Emerald — my birthstone, and the green at the heart of the brand.
• Peery — the family name, and the LLC behind it all.

It sounded good, so it stuck. 🙂

What you'll find here

I'm into a handful of things, and I write about all of them honestly:

• Building websites. I build and ship on the modern web — this site is the playground, and most of what I learn turns into a post. Read the blog →
• Trading stock options. I trade options and write about the strategies, the wins, and the lessons from the losses. It's educational — never advice, never a signal to follow.
• Side gigs and monetization. Affiliate programs, ads, coupon pages, digital products — I like building things that earn on the internet, and showing exactly how.
• Deals and coffee. The tools and gear I actually use, the codes worth having, and strong coffee. Browse the deals →

Want the short version? The about page covers who I am, and /now is what I'm focused on this month.

What I promise you

There's a lot of thin, hyped-up content out there. Here's how I try to be different:

• No fabricated numbers. If I quote a stat, a price, or a result, it's real. If I don't have the number, I'll say so instead of inventing one.
• No hype. I'd rather tell you what didn't work than sell you a dream.
• Only what I actually use. Every tool or deal I recommend is one I use myself. Deal links go through a tracked redirect, and some are affiliate links — they never cost you a cent extra. (Here's my affiliate disclosure.)
• Trading is education, not advice. I share what I do and what I've learned. What you do with your money is your call — always do your own research.

Stick around

The best way to keep up is the newsletter — I round up new posts and any deals worth knowing about, roughly once a week. No spam, unsubscribe anytime.

And I'm @empeeryal on every platform — come say hi.

More soon. Thanks for being here early. ☕